This island has a massive population, which contributes to the diversity of its cultures and distinctive features.
One of the things that drew our attention was the existence of colourful villages called Kampung Warna-Warni Jodipan (The Village of Colours) and Kampung Tridi (Indonesia's 3D Village) in the eastern part of the island of Java. The earthy tones found in our very own Colours of Java—such as indigo, ochre, ash, pewter,
and moss—lean more toward the earthy side of the colour spectrum and altogether produce some absolutely stunning colour combinations.
The Kampung Warna-Warni (originally known as Jodipan Village) was once impoverished, dreary and polluted, suffering from a lack of economic resources to establish a healthy community. Through a social responsibility project, the corners of the village were transformed by eight university students and a local paint company nearby, into a land of rainbows. All the buildings are now painted in striking colours ranging from soft pastels to bright yellow, orange, pink, blue and green. Even the bridge that links Kampung Warna-Warni and the adjacent village Kampung Tridi is painted in a spectacular shade of blue and purple.
Kampung Tridi, which is right next to Kampung Warna-Warni, is renowned as a 3D village because the village has many huge three-dimensional murals on its walls painted by the locals. It features a variety of fun drawings ranging from iconic movie and cartoon characters to animals that catch the attention of passers-by. Like the other village, this one has colourfully painted buildings and you can see unique umbrellas hanging above the walkways.
Although it may appear that the paint job benefits visitors more than villagers, the revamp has revitalised the community immensely. The vibrant colours have raised the village's standard of living by bringing in more tourists and the aesthetic of the colourful residences encouraged many locals to make their river running through the village better sanitised. We think it's very meaningful, so we took it as the inspiration for our Colours of Java Collection.
Our First Ever Linen Collection
If we had to choose our favourite fabric other than cotton, it would undoubtedly be linen! We simply love it because linen is a sustainable fabric that complements our eco-friendly and sustainable goals.
Linen is a long-lasting natural fibre made from the flax plant. The plants are either cut or pulled from the ground by hand to extract the fibres. Therefore, the seeds are removed through a process known as winnowing or ripping, followed by getting, which separates the plant stock from the fibres. The longest fibres, which can be up to almost 8 inches long, are separated from the others to be collected, spun into yarn, and finally woven into fabric.
Considering linen's similarity to cotton, it is much more enduring, two to three times stronger, and dries much more quickly, which allows it to dissipate heat faster. As a result of its light weight and porous composition, linen has the ability to both wick away moisture and retain heat, keeping you comfortable all year round. We must not overlook the fact that linen is naturally antibacterial, which means that germs and bacteria are hard to survive within the fine and tightly woven fibres. These great points of linen provide enough reasons for how it becomes a highly sought-after fabric, and we totally agreed!